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Search engine optimization is EXTREMELY important when it comes to growing a YouTube channel. If you can get on the front page of common YouTube searches, you will be SHAIRING your content to the entire world! This tutorial will help you rank well in searches.
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The Title
Titles are extremely important on YouTube. They are the primary thing that YouTube looks at when ranking videos in search engines. It is extremely important that your title is the exact same of what you want people to search to find your video. An example of this is if you were making a video on “How To Change A Theme In Windows 8″, that is exactly what the title of the video needs to be. It doesn’t need to be “The Best Way To Get A Windows 8 Theme”. It needs to be exactly what you want people to search and find your video.
The Description
While titles are important, they are nothing without a rock-solid description. Descriptions are what really cement videos into good search engine rankings, and luckily, there is a simple format to follow to get them done right. I’ve broken down the description into there parts. The short writing, the links, and the long writing.
Short Writing
This is 2-3 sentences at the very top of your description that outline in summary what is going on in your video. It needs to have target keywords that are associated with your video in it, and it will help the viewer and search engines quickly see if the video is what they are looking for or something that they should watch. For search engines specifically, it allows them to know how exactly your videos are related to the title, and weather or the video is relevant and should be ranked for your title keyword(s).
Links
The links in your description have absolutely no help towards SEO, so I won’t go into depth with them here. Any relevant links to the video should be included as well as links to your social networks/profiles and resources that you used for your videos.
Long Writing
This is the 2nd most important if not the most important part of the description of you video. It is a extremely detailed 2-3 paragraph outline of what is going on in your video, and it allows viewers and search engines alike to know everything your video is about so they can be 10,000 percent sure that it is the correct video for them and extremely relevant to your target.
The Tags
Tags have lost there overall importance on YouTube in recent years, but they still should be done. Tthey can determine weather you get a number one or number two spot on search results.
The most important thing you need to know about tags is they need to start specific and become more broad as you go. For instance, you may start your tags with “How To Download & Install Windows 8 Themes In 2015″ and work you way to “Install Windows 8 Themes”. Notice that the starting super specific keyword is even more specific than the title of your video as you want to provide as much information as possible at first. You will then want to work your way to more broad tags. Tags aren’t hard to do as long as you follow the specific to broad approach.
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